Generic software features are parts of a software which adapt themselves to many different tasks. A lot of companies use generic software (MS Word, Access, Powerpoint) which all contain similar software features such as the ability to type, add hyperlinks, insert images and much more. You can also attach these files to emails to send to other people. Generic software is easy to purchase as it is off the shelf and can carry out many simple tasks. You don't need to design your own software if you were going to perform calculations, type letters or view images.
However, some companies carry out work that cannot be done with generic software features as it is more complicated. This then requires people to use Bespoke software as the software is specially adapted to each person using it. This can then allow an individual to produce their own work without limitations that generic software provides.
Below is a link to there definition of generic software and some examples of when it is used: http://www.teach-ict.com/glossary/G/genericsoftware.htm
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